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What is the difference between local and organic SEO?

There are two types of SEO that Butter Marketing focuses on- organic and local SEO.   When searching for the term Swimming Pool Service Park City you will see the results of Ads, Organic Search and Local Search.  Here is the Breakdown using our client Big…

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Get Higher Search Engine Rankings by Content Marketing

As Google’s search aglorithms have gotten stricter the past few years and has made ranking for keywords harder.  Tactics may come and go, however content marketing is here to stay. This infographic illustrates the effects on content marketing and search engines. If you need any…

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3 Reasons Why You Need a Responsive Website

With the advent of technology and the internet, everything is now literally at the tip of our fingers. Whether you are wondering what’s showing at the nearest movie theatre, or if you want to send an important email to your boss, the Internet has made…

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Most Online Marketers Fail at Content Marketing. Here’s How to Fix it….

Many online marketers are failing miserably at content marketing strategy. I read a great post on this topic recently, by Google evangelist Avinash Kaushik. It caught my attention because it deals with the continuously moving target for online marketers of content marketing. But more important,…

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B2B Marketing in the Digital Economy May Need Overhaul

Business to business marketing (B2B) is very different from Business to consumer marketing (B2C).  Particularly for internet based businesses, the demands of the new digital economy may cause us as marketers to rethink the four P’s of business-to-business marketing. According to Richard Ettenson, Ph.D, who…

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Why Would Amazon Want to Buy Zappos Anyway?

In business school, they teach you about fundamentals for creating a successful and profitable business.  But as most of us know, the fundamentals are different than they were even 5 years ago. This is hard for a lot of seasoned, experienced business owners to swallow….

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7 Ways To Approach Twitter

S. Cohen is a writer and Director of Communications at @ALSofGNY. He is @obilon on Twitter (). There are plenty of strategies for approaching Twitter. It’s getting more complex each day, but in the end it can be boiled down to a few simple approaches….

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Word of Mouth Marketing

“All of Marketing Should Be About Word of Mouth Marketing” Any marketer knows that word of mouth marketing is the best form of marketing but is the quote above an exaggerated statement? “Anytime you ask consumers what is the biggest factor that influences their buying…

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Social Media Expectations

From Technorati’s State of the Blogosphere, which reported that 4 in 5 bloggers write about their experiences – good or bad – with a company or product, to Cone’s report that an overwhelming majority of Americans (85%) active on blogs and other social media services…

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