How Butter Helps HubSpot Users Supercharge Their GEO + SEO Programs

At Butter, we believe that a strong marketing platform is only as good as the strategy driving it. That’s why our partnership with HubSpot has been a natural fit. HubSpot gives teams the tools to manage their website, CRM, and content marketing in one place—and we bring the optimization layer that makes all of it more visible across both traditional search and AI-powered discovery.

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Together, we help HubSpot users not just rank on Google, but also get mentioned, cited, and recommended by tools like ChatGPT, Perplexity, Claude, and Gemini through a process we call Generative Engine Optimization (GEO).

Why GEO Matters for HubSpot Users

If your company uses HubSpot, chances are you’re already publishing content, capturing leads, and analyzing your traffic. But even with great tools and great content, many websites are missing a key piece of the puzzle: visibility in AI search engines.

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Tools like ChatGPT are becoming the first stop for buyers and researchers. If your website isn’t surfacing in those answers, you’re missing out on a fast-growing channel for brand discovery. That’s where GEO comes in—and where Butter can help.

How Butter Supports HubSpot Users

We work alongside your team and within your HubSpot CMS environment to help improve both your SEO and GEO performance. Here’s what that looks like:

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• AI Prompt Testing: We test how your content performs when people ask AI tools relevant questions—and provide specific recommendations to improve.

• On-Page Optimization: We optimize your HubSpot pages to be more readable and referenceable by both search engines and AI models.

• Content Recommendations: Based on gaps we find, we suggest new blog topics or updates to existing content to improve visibility for both humans and machines.

• Citation and Link Building: We build high-quality backlinks and AI-friendly citations to increase the authority of your site in both traditional and generative search.

• Knowledge Graph Submissions: We ensure your brand is properly represented in structured data sources that AI tools rely on.

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All of this is delivered in a monthly report, and we do it without disrupting your current marketing efforts or overwhelming your team.

A Plug-and-Play Partner for HubSpot Teams

Whether you're managing your SEO in-house or working with an agency, Butter is built to plug in seamlessly. We don’t require platform migrations or complex setups—we work with what you already have in HubSpot and help make it work harder.

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If you're using HubSpot and want your content to show up not just in Google, but in the next generation of search tools, let’s talk. Butter is here to help your site get found—everywhere people are looking.

Visit our solution partner page to learn more.