Generative engine optimization, simplified.
AI is changing how people discover brands. Get your website indexed, tracked, and surfaced in tools like ChatGPT - before your competitors do. Starting at $59/month. Cancel anytime.
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Helping websites get found and recommended by AI search
“The team has been a breadth of fresh air to work with on all our online marketing.”
“We have seen an increase in phone calls to our senior assisted living homes.”
“Our eCommerce website has achieved $300K in online sales with Butter."
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What you get with Butter
Get found in search and AI engines.
We index, track, and optimize your site for generative search.
Get referenced on ChatGPT and emerging answer engines
Help your website appear in AI-generated answers and recommendations from tools like ChatGPT, Google’s Gemini, and others.
Get indexed by ChatGPT and other engines so your site can show up when users ask.
Increase your chances of being referenced in traditional and AI-powered search and conversations.
Simple process — submit your link and we handle the rest.
Drive GEO/SEO value that AI and Google recognize
Our traffic helps strengthen your site’s authority with real engagement, low bounce rates, and keyword relevance.
Content built to rank via keyword-targeted content that helps your pages get discovered on Google and AI tools like ChatGPT.
Track and optimize for the right keywords so your site shows up where it matters most.
Strengthen your authority with high-quality backlinks that boost visibility across search and AI platforms.
Regular delivery reports
The Butter platform delivers monthly GEO and SEO reports so you can see how your site is performing across ChatGPT, AI Overviews, and other generative and search engines. Easy-to-read insights show how often you’re surfacing, what queries triggered you, and where you stand—so you can track visibility and stay ahead of competitors.
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Fireplace eCommerce Provider Sees Over $300K in Sales
30% Increase in Call Volume for Sebala Home
Frequently Asked Questions
Generative Engine Optimization (GEO) is the process of optimizing your website and brand to appear in answers generated by AI tools like ChatGPT, Perplexity, and Copilot. Instead of ranking on Google, you're aiming to be referenced or cited by large language models (LLMs).
Traditional SEO focuses on improving visibility in search engines like Google through keywords, links, and technical structure. GEO focuses on visibility within AI-generated content by improving off-site mentions, structured data, and entity recognition.
Generative engine tools generate responses based on information they've been trained on or crawled from public sources. They prioritize high-quality, well-cited, and consistently presented information across platforms.
Some websites see signs of inclusion in AI-generated responses within a few weeks, but for most, it takes 1–6 months depending on your authority, content quality, and crawl frequency.
Yes, you can cancel your subscription at any time. There are no long-term contracts or commitments. Once canceled, no future payments will be charged.
We can’t guarantee placement in ChatGPT or other AI-generated answers. However, we do guarantee the delivery of all work: prompt testing, content creation, citation building, and ongoing optimization designed to improve your visibility over time.
Get found on ChatGPT and other AI engines
Show up in Google, ChatGPT, and AI search with Butter's SEO + GEO services. Starting at $59/month. No contracts. Cancel anytime.