Generative Engine Optimization (GEO) Services

GEO services (Generative Engine Optimization) focus on helping your business appear in AI-generated answers from tools like ChatGPT, Google’s AI Overviews, Perplexity, and other large language models. While traditional SEO is primarily about ranking pages in search results, GEO is about making sure your brand, services, and expertise are clearly understood, cited, and surfaced when AI systems generate responses to user questions. This includes structuring content for clarity, strengthening entity signals, improving topical authority, and aligning on-page information so AI models can confidently reference your business. GEO works alongside SEO, not instead of it, and is increasingly important as more users rely on AI for discovery and decision-making.

ChatGPT is increasingly used as a discovery and research tool, meaning people ask it questions instead of searching traditional search engines. When this happens, ChatGPT generates answers based on information it understands and trusts across the web. If your business is not clearly described, consistently positioned, and reinforced through high-quality content, it may not appear in those answers at all. Butter’s GEO services help structure your content so AI tools like ChatGPT can accurately understand, reference, and recommend your business when relevant questions are asked.

GEO is becoming important because the way people discover information is changing. More users are asking questions directly in AI tools instead of clicking through traditional search results. When that happens, AI systems summarize answers rather than showing a list of links. GEO ensures your business is part of those answers by making your content, expertise, and brand signals clear and trustworthy to generative models. As AI-driven discovery grows, businesses that rely only on traditional SEO risk losing visibility in these new environments.

GEO helps AI tools recognize your business as a credible source by strengthening how your brand, services, and expertise are described across your website and supporting content. This includes improving clarity in service descriptions, structuring content so it answers real questions, reinforcing entity signals, and aligning information consistently across the web. When AI systems understand who you are and what you specialize in, they are more likely to reference or recommend your business in generated responses.

Generative Engine Optimization results tend to appear gradually, similar to SEO, but the signals can show up faster in some cases. Many businesses begin to see improved AI visibility, better brand recognition in generated answers, or more consistent mentions within a few months as content is indexed and interpreted by AI systems. GEO is not an overnight tactic, but it compounds over time as your content library and authority signals grow stronger and more consistent.

GEO does not replace SEO; the two work together. SEO ensures your website is discoverable, crawlable, and relevant in search engines, while GEO ensures that same information is understandable and usable by AI systems that generate answers. Strong SEO fundamentals often improve GEO performance, and GEO enhancements can reinforce SEO by improving clarity, topical authority, and content quality. Businesses that combine both are better positioned for how search and discovery are evolving.