Butter Labs
Butter Labs is Butter Marketing’s research practice, focused on measuring brand visibility and attention across AI-driven search platforms.
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Latest Research
Generative AI is redefining how brands are discovered and recommended—explore our latest research and findings.
ChatGPT's Reddit citations fell 73% in August 2026 while total citations rose 3.5%. Here's what replaced Reddit, and what it means for AI search visibility.
This research study explores how Dr. Squatch is surfaced and cited across ChatGPT, AI-driven search platforms and prompt types.
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