Butter Labs

Butter Labs is Butter Marketing’s research practice, focused on measuring brand visibility and attention across AI-driven search platforms.

Request a visibility audit to see how your brand appears in AI search.

Latest Research

Generative AI is redefining how brands are discovered and recommended—explore our latest research and findings.

This research study explores how Dr. Squatch is surfaced and cited across ChatGPT, AI-driven search platforms and prompt types.

Interested in analyzing your site's AI visibility?

Request a free AI visibility audit to understand how your brand appears, is cited, and recommended across AI search platforms.