The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
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Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.
A detailed look at how AI engines reference information, including AI citations mechanics, attribution limits, and source selection.
An explanation of how large language model (LLM) SEO works, how AI search systems interpret content, and what influences visibility in generated responses.
Learn what llms.txt is, how it works, and whether it actually impacts AI visibility. Includes a real llms.txt file template example and practical guidance for GEO.
An in-depth look at the most popular AI engines and tools in 2026, how they work, and why they matter for search, discovery, and business decisions.
ChatGPT Atlas is reshaping how people browse the web. Learn what Atlas is, how it works, and what it means for websites.
A breakdown of OpenAI’s December 2025 ChatGPT release notes and what GPT-5.2, personalization controls, apps, and AI workflows mean for SEO and generative engine visibility.
AI tools like ChatGPT are changing car buying research. Learn how SEO and GEO work together for modern auto dealers.
9 generative engine optimization strategies explained. Learn how brands earn visibility and trust inside AI-generated answers.
A practical guide to financial marketing, covering search, trust, digital visibility, and how clients choose advisors today.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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