The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
Generative Engine Optimization from Butter
AI engines like ChatGPT are changing how people discover products and services. Instead of showing ten blue links like Google, they generate direct answers, pulling from trusted sources across the web. This guide breaks down how Butter’s GEO service helps your website become one of those trusted sources.
Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.
Butter partners with HubSpot to help users improve visibility across AI search and traditional search engines. Here’s how we support GEO + SEO for HubSpot-powered websites.
Learn what Generative Engine Optimization (GEO) is, how it works, and why it's critical to get your business mentioned in AI search engines like ChatGPT and Perplexity.
Explore how AI search is reshaping trust, traffic, and branding, and what your business needs to do to stay ahead.
Learn why answer engine optimization (AEO) is the future of SEO and how to make your content the answer in AI-driven search.
Learn how to write page title tags for SEO that can help improve your rankings. Follow our quick guide to create optimized, engaging page titles.
These are six reasons Bing is the unsung hero of search engine marketing, and why there's a place for it in your SEO and GEO strategy.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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“Our small eCommerce website achieved over $300K in sales since working with Butter. In less than a month, they launched our new website, rolled out GEO & SEO, and launched a new brand.”
“Butter saves me stress and frees up 50% of my time to focus on growing my new assisted living business.”
