Walmart Is Scarier Than Spirit Halloween (According to AI)
We asked ChatGPT, Perplexity, Google AI Overviews and Copilot where to shop for Halloween. The Halloween store lost to a big-box store, and AI got 1 in 6 haunt facts wrong.
The Butter Blog
Practical guides on GEO, SEO, and getting your brand cited by Google, ChatGPT, and other emerging engines. Written by the team that does this work every day.
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Your SEO Agency Is Billing You for 2019
September 30, 2026
How to E-E-A-T for AI Search
September 22, 2026
ChatGPT Ads 2027: Costs, Examples & How They Work
September 20, 2026
Latest articles
New PR and AI Ads Add-Ons for Your Butter Plan
September 20, 2026
Butter now offers public relations and AI ads as add-ons to its GEO and GEO+SEO plans, so you can accelerate authority and visibility in AI search.
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ChatGPT Quietly Cut Reddit Citations by 73%. Here's What Took Its Place.
September 12, 2026
ChatGPT's Reddit citations fell 73% in August 2026 while total citations rose 3.5%. Here's what replaced Reddit, and what it means for AI search visibility.
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What Is AI Brand Monitoring?
August 15, 2026
Most buyers now ask AI tools before they ask search engines. Here's how to set up AI brand monitoring to track your visibility, mentions, and accuracy across ChatGPT, Claude, and more.
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How to Track Your Rankings and Visibility on Perplexity
August 3, 2026
How to track your rankings, citations, and brand mentions on Perplexity, including tools, methods, and what to measure.
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AI Citations in Generative Engines
January 4, 2026
A detailed look at how AI engines reference information, including AI citations mechanics, attribution limits, and source selection.
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Understanding Large Language Model (LLM) SEO for AI Search
January 3, 2026
An explanation of how large language model (LLM) SEO works, how AI search systems interpret content, and what influences visibility in generated responses.
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The llms.txt File Explained (With Example Template)
January 2, 2026
Learn what llms.txt is, how it works, and whether it actually impacts AI visibility. Includes a real llms.txt file template example and practical guidance for GEO.
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Top 8 AI Engines & Tools in 2027
January 1, 2026
An in-depth look at the most popular AI engines and tools in 2026, how they work, and why they matter for search, discovery, and business decisions.
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Dr. Squatch: AI Search Visibility Research
December 31, 2025
This research study explores how Dr. Squatch is surfaced and cited across ChatGPT, AI-driven search platforms and prompt types.
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