The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
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Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.

Butter Marketing joins DesignRush to deliver next-gen GEO and SEO solutions that empower brands to thrive in both traditional and AI-powered search.

Here's how AI prompt testing powers generative engine optimization to get your brand included in ChatGPT, Gemini, and Perplexity answers.

Learn how ChatGPT SEO is changing digital marketing. Discover strategies to appear in AI-generated answers and improve your brand’s visibility.

Butter Marketing partners with Otterly to help clients boost visibility across search, ChatGPT, and other AI engines.

Here are 8 generative engine optimization strategies you can use to build authority, earn citations, and get found in AI-generated answers.

See how AI SEO is reshaping search. Learn strategies to appear in AI-generated answers and build brand visibility in the age of AI search.

How can ChatGPT help my business? By improving customer service, content, sales, and efficiency with practical AI-driven solutions.

Butter has partnered with Stripe to streamline monthly GEO and SEO payments. Enjoy flexible, secure billing and easy subscription management.

Explore the latest ChatGPT updates, including GPT-4o improvements, memory features, and custom GPTs. See how new tools shape AI visibility and content strategy.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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