The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
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Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.

Backlinks help search engines and AI models like ChatGPT trust your site. Our strategy builds high-quality, relevant links that boost authority and increase AI visibility.

Learn how to write page title tags for SEO that can help improve your rankings. Follow our quick guide to create optimized, engaging page titles.
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See how this fireplace eCommerce store achieved $300K in sales with Butter's digital marketing services.

Toke, a cannabis software company, increased its impressions and clicks on Google with Butter's web design and SEO services.

These are six reasons Bing is the unsung hero of search engine marketing, and why there's a place for it in your SEO and GEO strategy.

Butter helped Sebala, a Houston-based assisted living home, increase its call volume 30% with a new website and SEO strategy.

Learn how to write effective meta descriptions that increase clicks and drive traffic to your site.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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