Walmart Is Scarier Than Spirit Halloween (According to AI)
We asked ChatGPT, Perplexity, Google AI Overviews and Copilot where to shop for Halloween. The Halloween store lost to a big-box store, and AI got 1 in 6 haunt facts wrong.
The Butter Blog
Practical guides on GEO, SEO, and getting your brand cited by Google, ChatGPT, and other emerging engines. Written by the team that does this work every day.
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How Can ChatGPT Help Your Business?
August 8, 2025
How can ChatGPT help my business? By improving customer service, content, sales, and efficiency with practical AI-driven solutions.
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Butter Partners with Stripe to Simplify GEO and SEO Subscriptions
July 18, 2025
Butter has partnered with Stripe to streamline monthly GEO and SEO payments. Enjoy flexible, secure billing and easy subscription management.
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What’s New in ChatGPT? July 2025 Updates
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Explore the latest ChatGPT updates, including GPT-4o improvements, memory features, and custom GPTs. See how new tools shape AI visibility and content strategy.
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What is Generative Engine Optimization (GEO) — and Why It Matters Now
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Learn what Generative Engine Optimization (GEO) is, how it works, and why it's critical to get your business mentioned in AI search engines like ChatGPT and Perplexity.
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How Butter Helps HubSpot Users Supercharge Their GEO + SEO Programs
July 7, 2025
Butter partners with HubSpot to help users improve visibility across AI search and traditional search engines. Here’s how we support GEO + SEO for HubSpot-powered websites.
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Want Your Site to Appear in ChatGPT Answers? Here’s What You Need to Know
July 1, 2025
Here’s how you can show up in ChatGPT answers: structure your content, earn trust signals, and optimize your site so AI tools recognize and cite your brand.
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The Rise of AI Search: How It Impacts Brands, Traffic, and Trust
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Explore how AI search is reshaping trust, traffic, and branding, and what your business needs to do to stay ahead.
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How Knowledge Graph Submissions Help AI Understand Your Website
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Learn how knowledge graph submissions improve your visibility in AI search results by helping machines connect facts, verify entities, and recognize your brand.
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Answer Engine Optimization (AEO): The Future of Search
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Learn why answer engine optimization (AEO) is the future of SEO and how to make your content the answer in AI-driven search.
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