Public Relations Services

Butter's PR services help you earn coverage in top publications and build the credibility that makes customers, search engines, and AI platforms trust your brand. Instead of paying for a placement, we work to earn it by finding the right angle for your story, pitching it to relevant journalists and outlets, and following up until it lands. We handle the research, outreach, and communication from start to finish, so you get real media coverage without having to build a PR function of your own. That coverage puts your brand in front of the right audience and gives your website a stronger foundation of third-party credibility.

Search engines and AI platforms don't rely only on what your website says about you. They look for signals from credible outside sources to decide which brands to trust and recommend. When respected publications mention your brand, those mentions can bring quality links that support your search rankings and help AI systems connect your business with your category. The more trusted sources talk about you in the context of your industry, the more likely you are to appear in search results and in AI-generated answers. PR works alongside your GEO and SEO efforts, adding the authority that on-site optimization can't create by itself.

No. Most businesses have more newsworthy material than they realize, and part of our job is finding it. You don't need a product launch, a funding round, or any knowledge of how to pitch a reporter. Milestones, company news, expertise in your field, unique results, and your point of view on industry trends can all become the basis for a story. Share what's happening in your business, and we'll shape it into polished angles and pitches that give journalists a reason to cover you. If you're not sure what you have to work with, we can help you identify it.

As involved as you want to be, but not very. Our team manages the day-to-day work of media research, writing pitches, reaching out to journalists, and following up. We'll occasionally need your input on things like company news, background details, or a quote from you or your team, since those make stories more credible and personal. Beyond that, the heavy lifting is on our side. Most clients find it takes a small fraction of the time it would to run media outreach themselves, which leaves you free to focus on running your business.

Yes. PR is an add-on to Butter's GEO and GEO+SEO plans, so you can add it to your current plan without changing what you already have. Your base plan handles the optimization work that helps your brand get found and cited, while PR builds the third-party credibility that strengthens those efforts. You can also pair it with our other Visibility Add-Ons, AI Ads and Social Media, if you want to build a broader visibility strategy. Talk to our team and we'll help you decide which combination fits your goals.

The most important thing is how the coverage is earned. Ask whether placements come from real pitching to journalists or from paid and sponsored content, and be cautious of any provider that guarantees coverage in specific top-tier outlets, since editors make the final call. Next, look at relevance. A feature in a publication your customers actually read is worth more than a big-name outlet that doesn't reach them, so ask for examples of past placements in your industry. You should also expect proof of results, such as case studies and sample coverage you can click through to, along with clear reporting that shows what was pitched and what landed. Finally, check that the provider understands your goals. If you want to improve search and AI visibility, choose a team that thinks about how coverage supports your website and brand authority, and make sure pricing, contract length, and deliverables are spelled out before you sign.