The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
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Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.
Discover how E-E-A-T applies to AI search engines like ChatGPT and Claude, and the specific trust signals that determine whether AI models cite your content.
How do ChatGPT ads work in 2026? Learn where ads appear, what they cost, and learn about examples of good ads.
Butter now offers public relations and AI ads as add-ons to its GEO and GEO+SEO plans, so you can accelerate authority and visibility in AI search.
WebFX reviews for SEO and GEO services: real pricing, pros, cons, and client feedback. Plus 5 alternatives worth comparing before you sign a contract.
Butter is your preferred website design in Katy, Texas. Local natives building websites for Katy businesses, with transparent pricing and a full, free redesign checklist.
Website Design in Sugar Land from Butter Marketing. We're Sugar Land natives building sites that get customers found, cited, and chosen. Transparent pricing inside.
Explore Houston website design costs, top CMS platforms, and a full redesign checklist to help your business get found, trusted, and chosen online.
Most buyers now ask AI tools before they ask search engines. Here's how to set up AI brand monitoring to track your visibility, mentions, and accuracy across ChatGPT, Claude, and more.
How to track your rankings, citations, and brand mentions on Perplexity, including tools, methods, and what to measure.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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“Our small eCommerce website achieved over $300K in sales since working with Butter. In less than a month, they launched our new website, rolled out GEO & SEO, and launched a new brand.”
“Butter saves me stress and frees up 50% of my time to focus on growing my new assisted living business.”
“The team has been a breadth of fresh air to work with on all our online marketing.”
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