Butter and Otterly Announce Strategic Partnership to Advance AI-Powered Search and Generative Engine Optimization

Butter, a full-service agency specializing in Generative Engine Optimization (GEO) and SEO, and Otterly, a leading AI search software provider, today announced a strategic partnership to help websites enhance their visibility in the era of AI-driven search.

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This collaboration combines Butter’s expertise in search optimization and generative engine strategies with Otterly’s cutting-edge AI search technology. Together, the two companies aim to empower brands to appear more consistently and accurately in responses generated by AI search engines such as ChatGPT, Google’s AI Overviews, Perplexity, and Claude.

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Meeting the New Search Reality

As more consumers and businesses rely on AI answer engines to find answers, recommendations, and solutions, traditional SEO alone is no longer enough. GEO is emerging as the next evolution of search strategy, focused on ensuring that brands surface within AI-generated responses.

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“Otterly’s platform gives us the ability to test, track, and analyze how websites show up across the AI search landscape,” said Mo Bozo, Founder of Butter. “By combining that with our GEO and SEO frameworks, we’re helping our partners not only perform well in Google but also get discovered where the future of search is already happening.”

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A Data-Driven Advantage

Otterly’s software provides visibility into how AI models respond to industry-specific queries, delivering actionable data that brands can use to close visibility gaps. Butter leverages this data to refine prompt testing, content, structured markup, and backlink strategies that feed both traditional and AI-driven search engines.

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Empowering Brands for the Future

Through this partnership, Butter and Otterly are bringing to market a new level of transparency and optimization for companies that want to future-proof their digital presence. Clients will gain access to:

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• AI Visibility Audits: Baseline reports showing how brands surface in AI responses

• Ongoing GEO & SEO Strategy: Continuous optimization for both generative engines and traditional search.

• Performance Tracking: Regular measurement of improvements across Google, AI chatbots, and emerging AI search platforms.

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The partnership underscores a shared mission: helping businesses adapt to the shifting search ecosystem and achieve measurable growth in an AI-first world.

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About Otterly

Otterly.AI is the new way in content & brand monitoring for AI- and LLM-powered searches. Monitor your Brand, Content, Competitors or any other Prompt in AIs and LLMs like ChatGPT, Bing, Google Gemini, Perplexity and others.Move your engagement from SEO to GAIO (Generative AI Optimization). In 2028, 50% of today's Google search traffic will transform to AI and LLM-based searches and you should prepare your website, brand and products for this massive (r)evolution.

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About Butter

Whether you're a small business or an understaffed team, Butter Marketing helps you show up where it matters—on search engines and in AI results. Our team handles the strategy, setup, and ongoing management of your SEO and generative engine optimization (GEO), so you can focus on running your business. With the latest tools and strategies, we help you get discovered by real people (and AI), drive consistent traffic, and grow without the guesswork.