AI Visibility Tools/Ahrefs Brand Radar
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Ahrefs Brand Radar

Ahrefs add-on that tracks brand mentions across AI answers at scale.

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Starts at
$199/mo per platform (add-on to an Ahrefs plan)
Free trial
No
Engines tracked
ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, AI Mode
Built for
SEO teams on Ahrefs

Butter's verdict on Ahrefs Brand Radar

No G2 rating yet

Reviewers call Ahrefs Brand Radar powerful but pricey. Its huge prompt database and tie-in with Ahrefs' SEO data make it a strong research tool for teams already on Ahrefs, but it's less suited to recurring client reporting.

What Ahrefs Brand Radar does well

  • Connects to Ahrefs' SEO data, so you can jump from a cited site into Site Explorer.
  • Huge prompt database built from real search queries.
  • Strong competitor gap research with cited domain and page reports.
  • Tracks brand presence on YouTube, TikTok and Reddit too.

Where Ahrefs Brand Radar falls short

  • Expensive at $199/mo per AI platform, and custom prompts cost extra.
  • Doesn't always separate plain mentions from real citations.
  • Little optimization guidance and no white-label reporting.
  • Reports are spread across many menus, with no single overview.

Ahrefs Brand Radar pricing and plans

Ahrefs Brand Radar is an add-on to an Ahrefs plan, at $199/mo per AI platform or $699/mo for all platforms with 2,500 custom-prompt checks a month. There is no free trial. Prices change often, so confirm current plans on Ahrefs' site.

What reviewers say about Ahrefs Brand Radar

What users like about Ahrefs Brand Radar

There's no user rating specific to Brand Radar yet, so this draws on independent reviews. Reviewers like its scale: a large database of prompts based on real searches, easy filtering for competitor gaps and a direct link into Ahrefs' backlink and site data. Coverage of YouTube, TikTok and Reddit is a plus for brand teams.

Common complaints about Ahrefs Brand Radar

Price is the most common complaint, especially once you add every AI platform and custom prompts. Reviewers also say Brand Radar gives data rather than direction, lacks white-label reporting for agencies, and spreads its reports across too many menus.

Who Ahrefs Brand Radar is for (and who should skip it)

Choose Ahrefs Brand Radar if

You already pay for Ahrefs and want to research AI mentions at scale alongside your backlink and keyword data.

Skip Ahrefs Brand Radar if

You need regular client reports, a free trial or a lower entry price. A dedicated tracker like Otterly.AI or Peec AI is easier to start with.

How we researched Ahrefs Brand Radar

We built this page from Ahrefs' published pricing and product information and the independent reviews linked below. Several of those reviews come from companies that sell competing tools, so we only kept points that more than one source made. We haven't been paid by Ahrefs to write this page, and affiliate links never change what we say.

Ahrefs Brand Radar FAQs

How much does Ahrefs Brand Radar cost?

Ahrefs Brand Radar costs $199/mo per AI platform, or $699/mo for all platforms, on top of an Ahrefs subscription.

Does Ahrefs Brand Radar have a free trial?

No. Ahrefs Brand Radar doesn't offer a free trial.

Which AI engines does Ahrefs Brand Radar track?

Ahrefs Brand Radar covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode, plus brand presence on YouTube, TikTok and Reddit.

Do I need an Ahrefs plan to use Brand Radar?

Yes. Ahrefs Brand Radar is sold as an add-on to an existing Ahrefs subscription.

Ahrefs Brand Radar vs Semrush AI Toolkit: which is better?

Ahrefs Brand Radar covers more engines and has a bigger prompt database, while Semrush's AI Toolkit is cheaper and easier to read. See our full Semrush vs Ahrefs comparison.

Sources: Connor Kimball's Brand Radar review, EWR Digital's Brand Radar review, Sightivo's Brand Radar review.

Rather have experts run it for you?

Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.

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