AthenaHQ
Credit-based GEO platform that tracks 11 AI engines on its first paid plan.
- Starts at
- $295/mo (free Essential tier available)
- Free trial
- Free plan available
- Engines tracked
- ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral (Starter and up)
- Built for
- In-house marketing teams / Enterprise
Butter's verdict on AthenaHQ
G2: 4.9/5 (~40 reviews)G2 reviewers rate AthenaHQ highly for clear AI search insights, reliable data and an easy learning curve, which makes it a strong pick for funded teams tracking one or a few brands across many engines. Independent reviewers flag the main limitation as cost: the jump from the free tier to $295 a month and a credit system that gets harder to budget as you add prompts and models.
What AthenaHQ does well
- Tracks 11 AI engines, including Claude and Google AI Mode, on the Starter plan
- Unlimited topics and prompts, with usage capped only by credits
- G2 reviewers praise useful insights and accurate data
- Free Essential tier lets you try basic tracking first
Where AthenaHQ falls short
- Big price step from free to $295 a month
- Credits are spent per AI response, so costs climb with more engines
- API access and extra credits cost more on Starter
- Some reviewers call parts of the feature set thin
AthenaHQ pricing and plans
AthenaHQ uses a credit model where one credit buys one AI response, so a prompt checked across four engines uses four credits. The free Essential plan includes 300 credits and covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter costs $295 a month for 3,600 credits, unlimited topics and prompts, single-region tracking and all 11 listed models. Enterprise is custom and adds multi-region and multi-language tracking, API access and custom credit volumes. AthenaHQ advertises roughly 17% off for annual billing but does not publish annual prices. API access and extra credits are paid add-ons on Starter. One competitor review notes that some models, such as Claude, use more credits per check. Third-party listings have shown promotional first-month pricing, so confirm current plans on AthenaHQ's site.
What reviewers say about AthenaHQ
What users like about AthenaHQ
On G2, the most common praise is that AthenaHQ gives clear insight into how a brand performs in AI search. Reviewers also mention reliable data, a platform that is simple to learn and recommendations that help with strategy and SEO planning. Several say support responds quickly when something breaks. Independent reviewers point to its wide model coverage on the base paid plan and its action-focused recommendations.
Common complaints about AthenaHQ
The most frequent G2 complaints are a feature set that some find thin for smaller clients, occasional bugs and a release pace that can be hard to keep up with. A few reviewers want more detail on prompt volume data and stronger competitor benchmarking. Reviews published by competing tools add that the pricing is steep for small businesses, the credit system is harder to forecast as usage grows and there is no white-label option for agencies. Those reviews come from rivals, so weigh them with that in mind.
Who AthenaHQ is for (and who should skip it)
Choose AthenaHQ if
You are an in-house or enterprise team that wants Claude, Google AI Mode and less common engines like Grok, DeepSeek and Meta AI in one dashboard, and you have the budget for a premium tracker. It also suits teams that want to start on a free tier before paying.
Skip AthenaHQ if
You need predictable flat pricing or a lower entry point. Peec AI and Otterly.AI publish cheaper self-serve plans, and Rankscale offers credit-based tracking from far less per month. Agencies that need white-label reporting may prefer Scrunch AI or Profound at the enterprise end.
How we researched AthenaHQ
We built this page from AthenaHQ's published pricing and product information, user reviews on G2, and independent reviews linked below, including reviews published by competing tools. Where sources disagree, we say so or leave the claim out. We haven't tested AthenaHQ hands-on, we haven't been paid by AthenaHQ to write this page, and affiliate links never change what we say.
AthenaHQ FAQs
How much does AthenaHQ cost?
There is a free Essential plan. The paid Starter plan is listed at $295 a month for 3,600 credits, and Enterprise is custom. Confirm current plans on AthenaHQ's site.
Does AthenaHQ have a free trial?
It offers a free Essential plan with 300 credits instead of a time-limited trial. Starter also includes a monthly credit allowance on top of the subscription, per the pricing page.
Which AI engines does AthenaHQ track?
Starter lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. The free tier covers a smaller set that excludes Claude and AI Mode.
Is AthenaHQ good for agencies?
It can work for agencies handling a few large clients, but reviewers note there is no white-label option and that per-brand credit costs add up across many clients.
What are the best AthenaHQ alternatives?
Profound and Scrunch AI for enterprise programs, Peec AI and Otterly.AI for lower-cost self-serve tracking, and Rankscale for flexible credit-based monitoring.
Sources: AthenaHQ pricing, AthenaHQ reviews on G2, Rankability's AthenaHQ review, LLM Pulse's AthenaHQ comparison.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.