Otterly.AI
Low-cost monitoring of brand mentions and citations across AI search.
- Starts at
- $29/mo
- Free trial
- Yes
- Engines tracked
- ChatGPT, Perplexity, Google AI Overviews, Copilot (Gemini, AI Mode and Claude as add-ons)
- Built for
- Small businesses and marketers
Butter's verdict on Otterly.AI
G2: 4.7/5 (54 reviews)Reviewers see Otterly.AI as the most affordable, easy-to-use way to start tracking AI visibility. It's better at measuring where you appear than telling you how to improve, and add-on engines push the price up.
What Otterly.AI does well
- Easy to use, with a clean dashboard and quick setup.
- Shows the actual AI answers and citations behind each trend.
- Fast, responsive support.
- Cheap to try at $29/mo, with unlimited team members.
Where Otterly.AI falls short
- Big price jump from Lite ($29, 15 prompts) to Standard ($189).
- Gemini, Claude and AI Mode cost extra, which can more than double the bill.
- Findings don't always make the next step clear.
- Users want more report customization and longer history.
Otterly.AI pricing and plans
Otterly.AI's plans start at $29/mo (Lite, 15 prompts), then $189/mo (Standard, 100 prompts) and $489/mo (Premium, 400 prompts). Base plans track ChatGPT, Perplexity, Google AI Overviews and Copilot, while Google AI Mode, Gemini and Claude are paid add-ons. Prices change often, so confirm current plans on Otterly.AI's site.
What reviewers say about Otterly.AI
What users like about Otterly.AI
Otterly.AI scores 4.7/5 from about 54 reviews on G2, with no review below four stars. Users highlight how easy it is to set up and read, and like that they can click through to the actual AI answers and sources behind each number.
Common complaints about Otterly.AI
Complaints centre on pricing structure and depth. The jump from Lite to Standard is steep, add-on engines raise costs, and some users find it hard to turn the data into action. A few mention slow data refreshes and sentiment scores that read neutral mentions as negative.
Who Otterly.AI is for (and who should skip it)
Choose Otterly.AI if
You're a small business or marketer who wants a low-cost way to start monitoring brand mentions and citations in AI search.
Skip Otterly.AI if
You need recommendations on what to fix, custom client reporting or every engine included in the base price.
How we researched Otterly.AI
We built this page from Otterly.AI's published pricing and product information, user reviews on G2, and independent reviews linked below. Where sources disagree, we say so or leave the claim out. We haven't been paid by Otterly.AI to write this page, and affiliate links never change what we say.
Otterly.AI FAQs
How much does Otterly.AI cost?
Otterly.AI starts at $29/mo for 15 prompts on the Lite plan. Standard is $189/mo for 100 prompts and Premium is $489/mo for 400 prompts.
Which AI engines does Otterly.AI track?
Otterly.AI's base plans track ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini, Google AI Mode and Claude cost extra.
Is Otterly.AI good for beginners?
Yes. Reviewers consistently describe Otterly.AI as easy to set up and read, which makes it a common first AI visibility tool.
Does Otterly.AI tell you how to improve AI visibility?
Only partly. Otterly.AI shows where and how you're mentioned, but reviewers say turning that into next steps still takes your own judgement.
What are the best Otterly.AI alternatives?
Peec AI adds more prompts and unlimited seats at a published price, while Profound and Scrunch AI offer deeper enterprise data.
Sources: G2 Otterly.AI reviews, DIY AI's Otterly.AI review, Otterly.AI pricing page.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.