Profound
Enterprise AI search visibility platform that tracks how answer engines mention and cite your brand.
- Starts at
- Custom pricing
- Free trial
- Yes, 7 days
- Engines tracked
- ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, Copilot, Claude, DeepSeek
- Built for
- Enterprise teams and agencies
Butter's verdict on Profound
G2: 4.5/5 (1,100+ reviews)Reviewers rate Profound as the deepest, most enterprise-ready AI visibility platform, with the widest engine coverage. The trade-off is price: it's overkill for small teams, and full coverage needs a custom Enterprise contract.
What Profound does well
- Shows clearly how your brand appears in ChatGPT and other AI answers.
- Widest engine coverage, with deep citation and conversation analytics.
- Built for large companies, with SOC 2, SSO and dedicated support.
- Users call the dashboard clean and support quick to respond.
Where Profound falls short
- Expensive, and full engine coverage needs a custom Enterprise contract.
- The amount of data is overwhelming at first, and it takes time to learn.
- Shows where you're missing, but fixing it means content work outside the tool.
- Some users want deeper integrations.
Profound pricing and plans
Profound's pricing page lists a free 7-day trial covering ChatGPT, Gemini and Google AI Overviews with 50 prompts. Paid plans are quoted on request, and the Enterprise plan covers up to nine answer engines, including Perplexity, Google AI Mode, Copilot, Claude and DeepSeek. Prices change often, so confirm current plans on Profound's site before you buy.
What reviewers say about Profound
What users like about Profound
Profound holds a 4.5/5 rating from more than 1,100 reviews on G2, one of the largest review bases in the category. Users consistently praise how clearly it shows where a brand appears in AI answers, the depth of its citation and conversation data, and its enterprise security and support.
Common complaints about Profound
Cost and complexity come up most. Smaller teams find it more than they need, the volume of data takes time to learn, and several reviewers note that Profound diagnoses gaps well but leaves the content work to you. G2 flags that some Profound reviews were invited by the vendor.
Who Profound is for (and who should skip it)
Choose Profound if
You're an enterprise brand or agency that needs coverage across many AI engines, values SOC 2 and SSO, and has budget for a custom plan.
Skip Profound if
You're a small team that mainly needs to track a few dozen prompts. Peec AI or Otterly.AI cover that for far less.
How we researched Profound
We built this page from Profound's published pricing and product information, user reviews on G2, and independent reviews linked below. Where sources disagree, we say so or leave the claim out. We haven't been paid by Profound to write this page, and affiliate links never change what we say.
Profound FAQs
How much does Profound cost?
Profound's paid plans are quoted on request rather than published. Its pricing page lists a free 7-day trial with 50 prompts across ChatGPT, Gemini and Google AI Overviews.
Which AI engines does Profound track?
Profound's Enterprise plan covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Copilot, Claude and DeepSeek.
Is Profound good for small businesses?
Usually not. Reviewers describe Profound as built for enterprise teams and agencies, and small teams often find the price and depth more than they need.
Does Profound improve AI visibility or only track it?
Profound mainly measures and diagnoses visibility. Reviewers say it shows clearly where you're missing from AI answers, but closing those gaps still takes content and PR work outside the tool.
What are the best Profound alternatives?
Peec AI suits lean in-house teams on a published budget, Otterly.AI is the lowest-cost starting point, and Scrunch AI is a closer enterprise-grade alternative.
Sources: G2 Profound reviews, Dupple's Profound review, Profound pricing page.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.