Scrunch AI
AI visibility and agent-experience platform, now part of Sitecore.
- Starts at
- $250/mo per brand
- Free trial
- Yes, 7 days
- Engines tracked
- ChatGPT, Perplexity, Google AI Overviews, Copilot (more on Enterprise)
- Built for
- Agencies and mid-market brands
Butter's verdict on Scrunch AI
G2: 4.6/5 (74 reviews)Reviewers rate Scrunch AI as an enterprise-grade tool with detailed data, strong competitor benchmarking and excellent support. It's priced above what most small teams can justify, and reporting exports are limited.
What Scrunch AI does well
- Easy to use, with an intuitive interface.
- Detailed data on citation sources and how mentions change over time.
- Strong competitor benchmarking.
- Excellent support, plus SOC 2, SSO and role-based access.
Where Scrunch AI falls short
- Expensive, with no free tier and plans from $250/mo.
- Prompts count once per engine, so credits run out faster than expected.
- Takes a few weeks of data before useful insights appear.
- Exports and client-ready reporting are limited.
Scrunch AI pricing and plans
Scrunch AI's Core plan is $250/mo per brand for 125 prompts, with a 7-day trial. Agency Core is $500/mo, and Enterprise adds more engines on a custom quote. Sitecore announced it was acquiring Scrunch in June 2026. Prices and engine coverage change often, so confirm current plans on Scrunch's site.
What reviewers say about Scrunch AI
What users like about Scrunch AI
Scrunch AI holds a 4.6/5 rating from about 74 reviews on G2. Ease of use is the most-mentioned strength, followed by the depth of its citation data, competitor benchmarking and support, which one reviewer called the best they'd experienced.
Common complaints about Scrunch AI
Price and reporting come up most. Users want more transparency about how data is collected and better exports for client reports. Setup takes time, especially connecting its agent-traffic tracking to a site's CMS, and it needs a few weeks of data before insights are useful.
Who Scrunch AI is for (and who should skip it)
Choose Scrunch AI if
You're an agency or mid-market brand that wants detailed citation data, competitor benchmarking and enterprise security, and can wait a few weeks for insights.
Skip Scrunch AI if
You're on a tight budget or need polished client-ready exports from day one. Otterly.AI or Peec AI are cheaper starting points.
How we researched Scrunch AI
We built this page from Scrunch AI's published pricing and product information, user reviews on G2, and independent reviews linked below. Reviewers disagree on exactly which engines the entry plan covers, so check that with Scrunch directly. We haven't been paid by Scrunch to write this page, and affiliate links never change what we say.
Scrunch AI FAQs
How much does Scrunch AI cost?
Scrunch AI's Core plan is $250/mo per brand for 125 prompts. Agency Core is $500/mo, and Enterprise is quoted on request.
Does Scrunch AI have a free trial?
Scrunch AI offers a 7-day trial on its Core plan. There's no free tier.
Is Scrunch AI part of Sitecore?
Sitecore announced it was acquiring Scrunch in June 2026, so Scrunch AI is no longer an independent company.
How long does Scrunch AI take to show results?
Reviewers say Scrunch AI needs about a few weeks of data before its insights become useful.
What are the best Scrunch AI alternatives?
Profound is the closest enterprise alternative, while Peec AI and Otterly.AI cost less for smaller teams.
Sources: G2 Scrunch AI reviews, Appscribed's Scrunch AI review, Trakkr's Scrunch review.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.