Mohamad "Mo" Bozo

Mohamad "Mo" Bozo is the founder of Butter Marketing, a search and AI generative engine optimization services (SEO/GEO) company helping brands grow online.

Mohamad Bozo is the founder of Butter Marketing, a search and generative engine services optimization (SEO/GEO) company helping brands grow through search and generative visibility. He previously founded Segment SEO in 2020, growing the agency before it was acquired by a Seattle-based digital marketing agency in 2023.

Mohamad spent 11 years building the marketing program at EHS Insight, an environmental, health and safety (EHS) software-as-a-service (SaaS) platform, from the ground up, growing the company from $1M to $20M in revenue and generating over $70M in pipeline through SEO, GEO, PPC, ABM, and demand generation strategies — a track record that helped attract the private equity acquisition that followed.

Mohamad holds a Master's in Analytics from Northwestern University and a Bachelor's in Corporate Communications from the University of Houston, and is HubSpot AEO Fundamentals certified (2026). He's passionate about data, SEO, GEO, and growth marketing, and spends his career helping companies find and scale sustainable growth.

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