30% Increase in Call Volume for Sebala Home

The Challenge

Sebala Home, a Houston-area assisted living facility was struggling to attract new residents and generate enough qualified leads to fill their available rooms. Despite their excellent care services, their outdated website and lack of a local search marketing strategy left them lagging behind other Houston-area competitors. The facility needed a modern, user-friendly online presence to connect with potential residents and their families.

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The Solution

Partnering with Butter, a marketing agency dedicated to driving growth for small businesses, the assisted living home received a complete digital overhaul. As part of their annual subscription with Butter, they benefited from a complimentary website update valued at $4,999.

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Butter reimagined their website using Webflow, implementing a robust CMS system that allowed for easy content management. The new site featured strategically placed lead generation forms, relevant imagery that resonated with the target audience, and thoughtfully crafted blog content to engage visitors.

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To further boost their online visibility, Butter set up Google My Business, generating positive reviews that enhanced their local reputation. Additionally, we configured Google Analytics and Google Search Console to provide actionable insights into website data and SEO performance.

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Our team also conducted comprehensive keyword research, focusing on the most searched-for terms related to assisted living in the Houston area. This strategic approach ensured that the facility appeared in relevant searches, connecting them with those actively seeking their services.

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The Results

The impact was immediate and profound. Within months, the assisted living home saw a 30% increase in call volume and doubled the number of qualified leads they received each month. This surge in interest was so significant that they had to expand their operations, adding another home to accommodate the influx of new residents.

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The collaboration with Butter didn’t just enhance their online presence; it transformed their business trajectory, positioning them as a leading choice for assisted living in the Houston area. With a modern website, improved SEO, and a strong digital footprint, the facility is now well-equipped to continue its growth and serve more residents than ever before.