AI Visibility Tools/Frase
Content optimization

Frase

Content research, writing and GEO scoring platform with built-in AI Visibility prompt tracking

VISIT WEBSITECompare tools
Starts at
$49/mo ($39/mo billed yearly)
Free trial
Yes, 7 days
Engines tracked
ChatGPT and Google AI on Starter; Perplexity added on Professional; Claude and Gemini added on Scale
Built for
In-house marketing teams / Agencies

Butter's verdict on Frase

G2: 4.8/5 (~310 reviews)

Frase suits small and mid-size content teams that want one tool for research, drafting, a GEO score and light AI visibility tracking. G2 and Capterra reviewers rate it highly for ease of use and value. The main limit is scale: prompt tracking caps at 20 to 75 prompts on self-serve plans, and the full engine list only arrives on the $299 Scale plan.

What Frase does well

  • AI Visibility tracks prompts grouped by buying stage and reports visibility, share of voice, average position and sentiment against chosen competitors.
  • A GEO Score in the editor rates drafts on direct answers, citation worthiness, structure and question coverage, next to SEO and EEAT scores.
  • Crawler Logs show visits from AI bots, and AI Referrals pull AI platform traffic from a connected GA4 account.
  • G2 and Capterra reviewers praise ease of use and value compared with pricier content tools.

Where Frase falls short

  • Prompt limits are small on self-serve plans: 20 on Starter, 50 on Professional and 75 on Scale.
  • Starter tracks only ChatGPT and Google AI. Claude and Gemini need the $299/mo Scale plan.
  • Starter keeps only 30 days of AI Visibility history and has no overage option.
  • Capterra reviewers say add-ons and ongoing fees feel costly for solo users.

Frase pricing and plans

Frase publishes four plans. Starter is $49/mo, or $39/mo billed yearly, with 1 seat, 10 articles and 20 tracked AI prompts on ChatGPT and Google AI. Professional is $129/mo ($103/mo yearly) with 3 seats, 40 articles and 50 prompts, adding Perplexity. Scale is $299/mo ($239/mo yearly) with 5 seats, 100 articles and 75 prompts across ChatGPT, Google AI, Perplexity, Claude and Gemini. Enterprise is custom. Extra seats cost $29/mo on Professional and Scale, and optional overage on those plans charges per extra article, audit page and AI prompt. A 7-day free trial needs no card and gives Professional features with capped usage, including 25 AI prompts. FraseCMS hosting is free up to 100,000 page views a month, with paid hosting tiers above that. Confirm current plans on Frase's site.

What reviewers say about Frase

What users like about Frase

G2 reviewers give Frase high marks for ease of use, support and product direction, and mention content creation and quick setup as strengths. Capterra reviewers describe it as a lower-cost option next to tools like Clearscope and say beginners pick it up fast. An independent review from AI Indigo points to the full loop from research to publishing, plus separate optimization for Google and for AI engines, as the main draw.

Common complaints about Frase

A small number of G2 reviewers mention subscription issues and some friction in the editor. Capterra reviewers say pricing still feels high for solopreneurs and that add-ons raise the cost. The independent reviews we read did not test how accurate the AI Visibility data is.

Who Frase is for (and who should skip it)

Choose Frase if

  • You want content briefs, drafting and a GEO score in the same tool as basic AI answer tracking.
  • You track a few dozen priority prompts rather than hundreds.
  • You publish to WordPress, Webflow, Sanity or Wix and want direct publishing.

Skip Frase if

You need large prompt sets, many engines on a low plan, or deep citation analysis. A dedicated tracker such as Peec AI or Profound fits that better, and Surfer or Clearscope are closer alternatives if you only want content optimization.

How we researched Frase

We built this page from Frase's published pricing and product information, user reviews on G2, and independent reviews linked below. Where sources disagree, we say so or leave the claim out. We haven't tested Frase hands-on, we haven't been paid by Frase to write this page, and affiliate links never change what we say.

Frase FAQs

How much does Frase cost?

Starter is $49/mo, Professional $129/mo and Scale $299/mo, with yearly billing cutting those to $39, $103 and $239 per month. Enterprise is custom.

Does Frase have a free trial?

Yes. The trial runs 7 days, needs no card, and gives Professional features with usage caps.

Which AI engines does Frase track?

AI Visibility covers ChatGPT and Google AI on Starter, adds Perplexity on Professional, and adds Claude and Gemini on Scale. It also offers a GEO Score for drafts, AI crawler logs and AI referral traffic from GA4.

Is Frase good for agencies?

It can work for small agencies. Professional covers 5 domains and Scale covers 10, but prompt limits stay modest, so agencies tracking many clients may outgrow it.

What are the best Frase alternatives?

Surfer and Clearscope for content optimization, and Peec AI or Otterly.AI if AI visibility tracking is the main need.

Sources: Frase pricing, Frase docs: AI Visibility and GEO, G2: Frase vs Semrush, AI Indigo Frase review.

Rather have experts run it for you?

Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.

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