Gauge
Tracks brand mentions and citations across AI engines and drafts content to close visibility gaps
- Starts at
- $599/mo
- Free trial
- Yes, 7 days (per third-party listings)
- Engines tracked
- ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude (some engines may depend on plan)
- Built for
- In-house marketing teams / Agencies / Enterprise
Butter's verdict on Gauge
G2: 4.8/5 (4 reviews)Gauge fits growth teams and agencies that want AI visibility tracking tied to content drafting and GA4 or Search Console data. Its self-serve entry point is now reported at $599 a month, which is high for small teams. G2 reviewers like the ease of use and the support, but there are only a handful of reviews.
What Gauge does well
- Tracks the major engines, including Google AI Mode and AI Overviews
- Gap analysis shows prompts where competitors appear and you do not
- Built-in content engine drafts articles aimed at AI and classic search
- Connects to GA4, Search Console, Slack and a public API, per independent listings
Where Gauge falls short
- High entry price after the cheaper Starter plan was reportedly dropped
- Only a handful of G2 reviews, so feedback is thin
- Pricing is not shown on G2, and third-party sources disagree on plans
- Some engines, such as Claude and Grok, may require Enterprise
Gauge pricing and plans
Gauge's own pricing could not be confirmed directly, and third-party sources disagree. Stork.ai reports that Growth, at $599 per month, is the only self-serve plan as of July 2026, with 600 prompts run daily and 18 AI-generated articles a month, and that the earlier Starter plan was removed. A Passionfruit comparison page, written by a competitor, still lists Starter at $99 per month (ChatGPT only, 100 daily prompts), Growth at $599 per month and custom Enterprise pricing, plus a $1 fee per test beyond plan limits and a 7-day free trial. Enterprise is custom priced in all sources. Confirm current plans on Gauge's site.
What reviewers say about Gauge
What users like about Gauge
Gauge has only a few G2 reviews, averaging 4.8/5. Reviewers say it is easy to use, that its insights lead to clear next steps and that the team is responsive and ships updates often. Some mention its Slack and Claude integrations.
Common complaints about Gauge
One G2 reviewer notes it is still a young platform, and another wanted more proactive help updating older content. Independent listings point to the high entry cost and report occasional sync lag. A services agency that reviewed Gauge notes that it measures visibility but gains still depend on your own content work.
Who Gauge is for (and who should skip it)
Choose Gauge if
You want tracking, gap analysis and content drafting in one tool, you use GA4 and Search Console, and $599 a month fits your budget.
Skip Gauge if
You need a cheaper starting plan or a long review track record. Otterly.AI and Peec AI cost less for plain tracking, and Profound is the more established enterprise pick.
How we researched Gauge
We built this page from Gauge's published pricing and product information, user reviews on G2, and independent reviews linked below, including a comparison page published by competing tool Passionfruit. Where sources disagree, we say so or leave the claim out. We haven't tested Gauge hands-on, we haven't been paid by Gauge to write this page, and affiliate links never change what we say.
Gauge FAQs
How much does Gauge cost?
The Growth plan is reported at $599 per month and Enterprise is custom priced. A $99 Starter plan appears in older listings but was reportedly removed in mid-2026. Check Gauge's site for current pricing.
Does Gauge have a free trial?
Third-party listings report a 7-day free trial. Gauge's own trial terms could not be confirmed.
Which AI engines does Gauge track?
Independent listings name ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude. Some engines may only be on higher plans.
Is Gauge good for agencies?
Yes. Gauge markets an agency tier for tracking multiple clients, and independent listings count agencies among its target users.
What are the best Gauge alternatives?
Otterly.AI and Peec AI are cheaper trackers. Profound suits larger enterprises. Writesonic pairs tracking with content creation.
Sources: Gauge G2 reviews, Stork.ai: Gauge, Passionfruit vs Gauge, iMark Infotech: Gauge for AEO.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.