Hall
Tracks brand mentions, citations and AI crawler visits across AI assistants, with a free plan to start
- Starts at
- Free; paid from $199/mo (billed yearly)
- Free trial
- Free plan available
- Engines tracked
- ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Microsoft Copilot, Meta AI and DeepSeek
- Built for
- In-house marketing teams / Agencies / Enterprise
Butter's verdict on Hall
G2: 4.8/5 (12 reviews)Hall fits agencies and in-house teams that want to track many projects at a fair price, with a free plan to test it. G2 reviewers praise the easy setup, the clear citation reports and the support. The main gaps are limited filtering and a lack of features like prompt search volume.
What Hall does well
- Free Lite plan with no credit card needed
- Starter covers 20 projects and 500 tracked questions, which suits agencies
- AI agent analytics show how AI crawlers visit your site
- Citation details show which pages AI answers use, with the surrounding context
Where Hall falls short
- Limited filtering, such as for prompt categories, per G2 reviewers
- No prompt search volume data, per G2 reviewers
- API access is only on Enterprise
- Free plan updates weekly and keeps only 3 months of history
Hall pricing and plans
Hall offers four plans. Lite is free, with 1 project, 25 tracked questions, 300 answers a month and weekly updates. Starter is $199 per month billed yearly ($2,388 a year); G2 lists it at $239 when paid monthly. It covers 20 projects, 500 questions, 45,000 answers a month, daily updates and 2 contributors. Business is listed at $599 per month ($7,188 a year) for 50 projects, 1,000 questions, 120,000 answers a month, 5 contributors, Looker Studio export and SSO. Enterprise is custom priced and adds API access, audit logs and unlimited history, with Rankability reporting a start of about $1,499 a month. All plans include unlimited viewers. Some third-party sources quote Business at $499, which does not match Hall's current page. Confirm current plans on Hall's site.
What reviewers say about Hall
What users like about Hall
G2 reviewers give Hall a 4.8/5 average. They say it is easy to set up and use, cheaper than larger platforms and clear in its reporting on citations and mentions over time. Reviewers also praise responsive support, frequent updates and flexible credits that let agencies run many projects.
Common complaints about Hall
G2 reviewers mention limited filtering, especially for prompt categories, and limits on the free plan for multiple sites. Some found setup technical for non-developers. Others want prompt search volume data and finer local targeting. Rankability, a competing vendor, notes that data depth may vary by engine.
Who Hall is for (and who should skip it)
Choose Hall if
You manage several brands or clients, want a free plan to try first, and care about which pages AI engines cite and how AI crawlers visit your site.
Skip Hall if
You need API access without an Enterprise contract, or you want prompt research with volume data. Peec AI and Otterly.AI are similar trackers, and Profound offers deeper enterprise features.
How we researched Hall
We built this page from Hall's published pricing and product information, user reviews on G2, and independent reviews linked below, including reviews published by competing tools Rankability and FixAEO. Where sources disagree, we say so or leave the claim out. We haven't tested Hall hands-on, we haven't been paid by Hall to write this page, and affiliate links never change what we say.
Hall FAQs
How much does Hall cost?
Lite is free. Starter is $199 per month billed yearly, or $239 paid monthly per G2. Business is listed at $599 per month, and Enterprise is custom priced.
Does Hall have a free trial?
Hall has a free Lite plan rather than a timed trial, and no credit card is needed to start.
Which AI engines does Hall track?
Independent listings name ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Microsoft Copilot, Meta AI and DeepSeek. Hall also tracks AI crawler visits to your site.
Is Hall good for agencies?
Yes. Paid plans include 20 to 50 projects and unlimited viewers, and G2 reviewers mention using flexible credits across many client projects.
What are the best Hall alternatives?
Peec AI and Otterly.AI are the closest self-serve trackers. Profound suits larger enterprises.
Sources: Hall pricing, Hall on G2, Rankability: Hall AI review, FixAEO: Hall AI review.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.