InLinks
Entity-based SEO tool that builds a knowledge graph, automates internal links and adds about/mentions schema
- Starts at
- Free; paid from $49/mo
- Free trial
- Free plan available
- Engines tracked
- Not an AI visibility tracker. AI answer tracking is sold separately through sister product Waikay.
- Built for
- In-house marketing teams / Agencies / Enterprise
Butter's verdict on InLinks
G2: 4.9/5 (~5 reviews)InLinks suits SEO teams that want entity markup and internal linking automated, which helps search engines and AI systems understand what pages are about. The few G2 and Capterra reviewers rate it highly but mention a learning curve. It does not track AI answers itself; that is the job of its sister product Waikay.
What InLinks does well
- Extracts entities from your pages and builds a knowledge graph of the topics you cover.
- Generates Schema.org markup that maps pages to entities with about and mentions properties, plus FAQ schema.
- Automates contextual internal links via a small JavaScript snippet that works on most CMSs.
- Includes a question finder and content briefs for planning answer-focused content.
Where InLinks falls short
- No built-in tracking of ChatGPT, Perplexity or AI Overviews; that needs Waikay.
- Links and schema load through JavaScript, which SEOJuice, a competitor, flags as a dependency.
- Very few G2 reviews, and most Capterra reviews date from 2020.
- Capterra reviewers mention a learning curve and limited language support.
InLinks pricing and plans
InLinks has a Free plan for small sites with limited content optimization and internal linking. Toolradar and xpay, checked in 2026, list Freelancer at $49/mo with 100 pages, Agency at $196/mo starting at 430 pages with API access and unlimited users, and Enterprise on quote for 100,000+ URLs. Pricing scales with the number of pages you add. G2 still shows an older $39 Freelancer price, so figures vary by source. We found no stated trial length beyond the free plan. Confirm current plans on InLinks's site.
What reviewers say about InLinks
What users like about InLinks
Capterra reviewers like having topic optimization, schema and internal linking in one tool, and one said it saved their developers many hours a month. Value for money scores highly on Capterra. A Trustpilot reviewer quoted by SEOJuice says it automates work agencies usually do by hand.
Common complaints about InLinks
Capterra reviewers mention a learning curve, missing export options and limited multilingual support. SEOJuice, which sells a competing product, cites Trustpilot complaints about a complicated interface and support. The review base on G2 and Capterra is small and mostly old.
Who InLinks is for (and who should skip it)
Choose InLinks if
- You want entity-based schema and internal links rolled out across many pages automatically.
- You want content optimized around topics and entities rather than keyword counts.
- You plan to pair it with Waikay for AI answer tracking.
Skip InLinks if
You need AI answer monitoring in the same product or a server-side schema setup. Schema App and WordLift are alternatives for entity schema, and Otterly.AI or Peec AI cover AI visibility tracking.
How we researched InLinks
We built this page from InLinks's published pricing and product information, user reviews on G2, and independent reviews linked below, including a comparison published by SEOJuice, a competing tool. Where sources disagree, we say so or leave the claim out. We haven't tested InLinks hands-on, we haven't been paid by InLinks to write this page, and affiliate links never change what we say.
InLinks FAQs
How much does InLinks cost?
There is a free plan. Recent third-party listings put Freelancer at $49/mo and Agency at $196/mo, with Enterprise on quote. Price rises with the number of pages.
Does InLinks have a free trial?
It offers a free plan for small sites. We could not confirm a timed trial.
What does InLinks do for AI search?
It does not track AI engines. It structures content around entities, adds about and mentions schema, and builds internal links, which helps machines understand your topics. Its sister product Waikay tracks brand mentions in AI answers.
Is InLinks good for agencies?
The Agency plan includes unlimited projects and users plus API access, so it can work for agencies managing many sites.
What are the best InLinks alternatives?
Schema App and WordLift for entity schema, and Clearscope for topic-based content optimization.
Sources: InLinks: how it works, G2 InLinks pricing, Toolradar InLinks pricing, SEOJuice InLinks comparison.
Rather have experts run it for you?
Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.