Visibility tracking

LLMrefs

Tracks brand mentions and citations across AI answer engines from your existing keyword list

Starts at
Free; paid from $79/mo
Free trial
Free plan available
Engines tracked
ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Grok; some sources also list DeepSeek, Meta AI, AI Mode and Copilot
Built for
In-house marketing teams / Agencies

Butter's verdict on LLMrefs

No G2 rating yet

LLMrefs fits teams that want to start free and move to a single $79/mo plan with unlimited projects and seats. Independent reviewers say it is stronger at tracking than at telling you what to fix, and the free plan is very limited. It has no G2 reviews yet, so user feedback is thin.

What LLMrefs does well

  • Free plan to try it before paying
  • One $79/mo paid plan with unlimited projects and team members, per the vendor
  • LLMrefs Score gives a single visibility number for reporting
  • Shows which source URLs earn competitors their AI citations

Where LLMrefs falls short

  • Free plan tracks very little
  • Reviewers say it offers more monitoring than optimization guidance
  • No sentiment analysis or alerts, according to a competitor comparison
  • No G2 reviews yet

LLMrefs pricing and plans

LLMrefs has a free plan with limited tracking. Its paid Pro plan costs $79/mo, month to month. Sources disagree on the allowance: a recent comparison lists 500 prompts, while older reviews describe 50 keywords. The paid plan adds weekly reporting (daily on request), citation tracking, geo-targeting for 20+ countries, exports and API access, and the vendor says it covers unlimited projects and users. Enterprise pricing is custom. No separate free trial is stated. Confirm current plans on LLMrefs's site.

What reviewers say about LLMrefs

What users like about LLMrefs

Independent reviewers like the clean interface, the view of verbatim AI responses from each model, and the LLMrefs Score as a reporting KPI. They also note competitor analysis that shows where rivals win citations, and a free toolkit with an AI crawlability checker, llms.txt generator and Reddit thread finder.

Common complaints about LLMrefs

Reviewers say the free plan is very limited and daily refreshes require paying. Some report slow report generation, and several want more prescriptive advice instead of monitoring alone. A competitor comparison notes no sentiment analysis, alerts or recommended actions.

Who LLMrefs is for (and who should skip it)

Choose LLMrefs if

  • You want to try AI visibility tracking for free first
  • You manage several sites and want unlimited projects on one plan
  • You care most about citation sources and share of voice

Skip LLMrefs if

you need sentiment tracking, alerts or content recommendations. Consider Peec AI, Otterly.AI or Rankscale.

How we researched LLMrefs

We built this page from LLMrefs's published pricing and product information, user reviews on G2, and independent reviews linked below, including reviews published by Rankability and Trakkr, which sell competing tools. LLMrefs has no G2 reviews yet. Where sources disagree, we say so or leave the claim out. We haven't tested LLMrefs hands-on, we haven't been paid by LLMrefs to write this page, and affiliate links never change what we say.

LLMrefs FAQs

How much does LLMrefs cost?

There is a free plan. The paid plan is $79/mo, and Enterprise is custom.

Does LLMrefs have a free trial?

It has a free plan rather than a timed trial.

Which AI engines does LLMrefs track?

ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Grok. Some sources also list DeepSeek, Meta AI, AI Mode and Copilot.

Is LLMrefs good for agencies?

Unlimited projects and seats on one plan help agencies, but there is no white-label option mentioned in our sources.

What are the best LLMrefs alternatives?

Peec AI, Otterly.AI and Rankscale are common alternatives.

Sources: Trakkr: Trakkr vs LLMrefs, Rankability: LLMrefs review, Feedthebot: AI search rank trackers, G2: LLMrefs.

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Butter runs GEO and SEO for brands and agencies, using the tools reviewed here.

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