New PR and AI Ads Add-Ons for Your Butter Plan

Getting found in AI search takes more than well-written pages and clean technical SEO. Large language models decide which brands to recommend based on what the wider web says about them, and more buyers are now asking ChatGPT and Perplexity for recommendations before they ever open a traditional search result.

That's why we're adding new options to our GEO and GEO+SEO plans: Public Relations and AI Ads for ChatGPT. Each one is built for agencies, small businesses, and understaffed teams that want more reach without adding headcount.

Why We're Adding These Options

Our core plans make your brand easier for search engines and AI models to understand, trust, and cite. Two things strengthen that work more than almost anything else: authoritative third-party mentions, and visibility inside the AI platforms where research now starts.

PR covers the first. AI Ads cover the second. Both sit on top of the plan you already have, so there's nothing new to learn and no separate agency to brief.

PR: Press Releases Built for Search and AI Visibility

PR starts at $299 per month and is designed for brands that want a steady, affordable stream of credible coverage.

What's Included in PR

Every month you get one press release, written to a maximum of 700 words, with one image and one video. Each release is aimed at one country and one industry, so your story reaches the audience that matters most to you rather than everyone at once.

Where Your Release Goes

Distribution is the real value here. Your release is placed on AP News (Associated Press), which has a potential reach of 35 million unique monthly visitors. It's also indexed on major search engines, including Google, Yahoo!, and Bing.

Beyond that, distribution includes:

• U.S. TV and radio, based on relevance
• The USA TODAY Network, the largest local-to-national media organization in the U.S., based on relevance only
• Exclusive placement on 3,900+ affinity group publications, based on relevance
• Leading news aggregators and research tools, including Google News, Bloomberg Terminals, MuckRack, Moody's NewsEdge, Naviga, and MenaFN

Why This Matters for GEO

AI models don't judge your brand only by your own website. They look at how you're described elsewhere. A release that's indexed across search engines and syndicated to recognized outlets gives AI systems more consistent, credible references to learn from, and gives your brand more chances to be cited when someone asks a relevant question.

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PR+: More Releases, More Markets, More Industries

PR+ is $699 per month and keeps everything in PR, including the same distribution network, while widening your reach considerably.

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What Changes With PR+

You get five press releases instead of one, each up to 1,000 words, with three images and one video. Targeting expands to two countries and five industries, which makes PR+ the better fit if you serve several verticals, operate in more than one market, or have a steady flow of news to share.

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Who PR+ Is For

PR+ suits agencies and larger brands that want expanded press coverage, companies launching in new markets, and brands with multiple products or audiences. If you'd otherwise be stretching one monthly release across too many stories, this is the upgrade. The extra images and longer word count also give you room to tell a fuller story with each announcement.

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AI Ads: Paid Visibility in ChatGPT and Perplexity

Organic work builds the foundation, but paid placement gets you in front of buyers immediately. Our AI Ads add-on covers ChatGPT, and we manage Perplexity as well, so you can reach people at the moment they're asking an AI for a recommendation.

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How AI Ads Pricing Works

AI Ads cost $399 per month. That's our management fee only. Your ad budget is separate, and you provide it directly. This keeps your spend transparent: the media dollars go to the platform, and our fee covers the work of running the campaigns.

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What We Handle

Your fee covers the hands-on work so your team doesn't have to learn a new ad platform:

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• Copywriting: ad copy written to fit how people phrase questions in AI tools
• Optimization: ongoing adjustments to improve results from the budget you provide
• Maintenance: day-to-day management so campaigns stay live, accurate, and on track
• Everything in between: setup, monitoring, and the small tasks that keep campaigns healthy

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How It All Works Together

Think of your GEO or GEO+SEO plan as the foundation. It makes your site clear, structured, and easy for AI systems to interpret. PR then adds credible outside voices that confirm what your site says, and AI Ads put your message in front of buyers while they're actively asking for recommendations.

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Each piece supports the others. Coverage gives ads more credibility, ads bring in more visitors to well-optimized pages, and stronger pages make it easier for AI engines to cite you. You don't need all three on day one, but they're designed to compound.

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Pricing at a Glance

Here's how the add-ons compare side by side.

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Which Add-On Should You Choose?

If your brand has little third-party coverage, start with PR. It's the lowest-cost way to build a base of credible references. If you're active in several markets or industries, PR+ will make more sense from day one.

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If your content and authority are already solid and you want faster visibility, AI Ads are the quicker route. Many clients combine them: PR builds long-term credibility, and AI Ads capture demand now. If budget is tight, begin with the single add-on that matches your biggest gap, then layer in the others as results come in.

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Frequently Asked Questions

What's the difference between PR and PR+?

The distribution network is the same. The difference is volume and targeting. PR gives you one release per month at up to 700 words, with one image, one video, one country target, and one industry target, starting at $299. PR+ is $699 and includes five releases at up to 1,000 words, with three images, one video, two country targets, and five industry targets. If you have more news, more audiences, or more markets to reach, PR+ gives you the room to cover them without paying for five separate single-release plans.

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Does the $399 AI Ads fee include my ad budget?

No. The $399 monthly fee is for management only, and you provide the ad budget separately. That fee covers copywriting, optimization, maintenance, and the other day-to-day work of running your campaigns. Because the budget is yours, you control how much you spend on ChatGPT and Perplexity, and you can see exactly where the money goes. If you're not sure how much to start with, we can help you set a sensible budget based on your goals, and you can raise or lower it as you see what's working.

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How does PR help with AI search visibility?

AI models build their understanding of a brand from many sources, and independent mentions carry more weight than what a company says about itself. A press release placed on AP News, syndicated across the USA TODAY Network and thousands of affinity publications, and indexed on Google, Bing, Yahoo!, and Ask creates a wider footprint of credible, consistent references. That helps search engines and AI systems understand who you are, and it raises the odds that your brand appears when someone asks a related question. It also supports traditional SEO through added visibility.

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Are placements on every outlet guaranteed?

Distribution to several of the outlets is based on relevance. That applies to U.S. TV and radio, the USA TODAY Network, and the 3,900+ affinity group publications, so pickup depends on how well your story fits each audience. Your release is placed on AP News and indexed on major search engines, and it reaches the news aggregators and research tools listed above. Strong, newsworthy topics with a clear industry angle tend to travel further, which is why we ask you to choose your country and industry targets carefully.

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Do I need a GEO or GEO+SEO plan to add these?

No, you don't. PR, PR+, and AI Ads can be purchased on their own, and you can add one, some, or all of them, or start with one and add another later. That said, pairing them with a GEO or GEO+SEO plan is ideal. Your core plan strengthens how AI engines understand and trust your brand, so the coverage from PR and the visibility from AI Ads land on a stronger foundation. Press releases point to pages that are already optimized, ads send people to content that AI engines can easily interpret and cite, and each piece makes the others work harder. If you're not ready for a full plan, you can still start with an add-on and build from there.