The Butter Blog
Want to get smart with your marketing? With Butter in your corner, you have the support you need to navigate online search like a pro. Explore our resources on GEO and SEO.
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Generative engine optimization essentials
With the overwhelming amount of AI SEO advice out there, it can be tough to know where to begin when it comes to getting referenced by ChatGPT and other answer engines. We've gathered essential resources to help you evaluate your current efforts and uncover opportunities to improve your website's AI visibility.
Here’s how you can show up in ChatGPT answers: structure your content, earn trust signals, and optimize your site so AI tools recognize and cite your brand.
Explore how AI search is reshaping trust, traffic, and branding, and what your business needs to do to stay ahead.
Learn how knowledge graph submissions improve your visibility in AI search results by helping machines connect facts, verify entities, and recognize your brand.
Learn why answer engine optimization (AEO) is the future of SEO and how to make your content the answer in AI-driven search.
Backlinks help search engines and AI models like ChatGPT trust your site. Our strategy builds high-quality, relevant links that boost authority and increase AI visibility.
Learn how to write page title tags for SEO that can help improve your rankings. Follow our quick guide to create optimized, engaging page titles.
Understand what meta descriptions are, how search engines and AI use them, and how to write descriptions that accurately reflect your content.
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See how this fireplace eCommerce store achieved $300K in sales with Butter's digital marketing services.
Toke, a cannabis software company, increased its impressions and clicks on Google with Butter's web design and SEO services.
GEO and SEO how-to video guides
Learn how to make your website stand out in both search and AI engines. These bite-sized how-to videos walk you through everything from optimizing pages for Google to getting mentioned by ChatGPT step by step, no jargon required.
Learn how to create effective meta descriptions for your website! In this quick video, we cover the basics of meta descriptions, their importance for SEO, and more.
Struggling with page titles for better SEO? In this quick video, we'll guide you through crafting effective page titles that improve your online search visibility and attract more visitors.
Header tags (like H1 - H6) are HTML elements used to define the headings and subheadings of a webpage, helping to organize content hierarchically. Learn more in this quick video.
Empowering websites with smarter search marketing
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“Our small eCommerce website achieved over $300K in sales since working with Butter. In less than a month, they launched our new website, rolled out GEO & SEO, and launched a new brand.”
“Butter saves me stress and frees up 50% of my time to focus on growing my new assisted living business.”
“The team has been a breadth of fresh air to work with on all our online marketing.”
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Show up in Google, ChatGPT, and AI search with Butter's GEO + SEO services. Starting at $399/month. No contract options. Cancel anytime.