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Compare Butter to your other options

Honest side-by-sides for business owners deciding how to get found in Google and in AI answers. We tell you when another option is the better fit.

THE SHORT ANSWER

Butter fits if you want GEO and SEO done for you, from $399/month with no contract. Doing it yourself fits if you have a few hours every week and want to learn the work. A larger agency fits if you need a big custom program, paid media and a dedicated team.

At a glance

How the most common options stack up. Agency details vary by provider, so open each comparison for specifics.

Butter
Do it yourself
Larger agencies
Monthly cost
From $399/month
Your time plus tool subscriptions
Often $2,000+ per month for SEO
Contract
None, cancel anytime
None
Varies, from flexible to 6 to 12 month terms
AI search (GEO)
Included in every plan
If you learn it
Usually offered, often as its own service
Your time
Low
High
Low to medium
Best for
Small businesses that want it done for them
Owners with time to learn
Mid-market and enterprise programs

How we write these

We are Butter, so we are biased. To keep these useful, we only use facts from each company's own website, date every page, and say plainly when another option is the better fit.

By Mohamad "Mo" Bozo, founder

Common questions

Is Butter cheaper than an agency?

Butter plans start at $399/month with no contract. Many larger agencies publish SEO pricing starting around $2,000 to $3,000 a month, so compare what is included, not just the price.

Can I start on my own and switch later?

Yes. Plenty of owners start with our free glossary and guides, then hand the work off when it outgrows their time.

Does Butter guarantee AI placement?

No one can honestly guarantee placement in AI answers. We guarantee the work, and you can cancel anytime.

Not sure which fits? Get a free AI visibility audit.

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